RE/MAX agents closed more than 2 million total transaction sides last year, a milestone no other real estate brand has ever reached, President and CEO Nick Bailey announced at the rousing Opening General Session of the 2022 RE/MAX R4 Convention in Las Vegas.
“We’re a company of firsts,” Bailey told the live audience of more than 7,000. “And now we’re the first (network) in the history of real estate to close 2 million sides in a year.”
The announcement was one of many highlights in a session – hosted by radio personality Bobby Bones – that reinforced how RE/MAX is a forward-looking, tech-savvy network built on a time-tested foundation of productivity and service.
“Our foundation is solid, and we continue to evolve and expand,” Bailey said, drawing an analogy to his childhood home – built decades ago but constantly updated, improved and modernized.
RE/MAX agents increased their productivity in every area last year:
• U.S.: 16.3 sides/agent
• Canada: 20.4 sides/agent
• Global: 9.9 sides/agent
In a business based on relationships and service, that productivity is fueled in part by RE/MAX competitive advantages such as brand power, marketing, technology and culture, Bailey said.
“Brand gives you a major competitive advantage,” he said. “When you put on this [RE/MAX balloon] pin, it doesn’t just signal to buyers and sellers that you’re in real estate. Do you know what it says? You’re really good at it. People know and trust the brand. It’s working for you every day.”