It all started with a concept to go big, and RE/MAX Results agent Leonardo Di Pinto has once again done just that. His latest property listing in the sought after Brisbane suburb of Alderley, has created somewhat of a hype around town and with good reason. Combining class design and style, the nine units which make up 22 Frederick Street, Alderley are part of a new wave of marketing being steered by Mr Di Pinto and as he says, “it’s just the beginning”.
The success of Mr Di Pinto’s unique marketing comes from a dedication to thinking outside the box, looking at the way in which people are consuming and being entertained by information, and above all developing it a way that hasn’t before been seen. Which is exactly the process surrounding the marketing of his latest listing.
Mr Di Pinto has created a multi-faceted campaign featuring several marketing videos which were shared to a limitless audience through social media. Through a number of direct videos, he introduced the stunning unit complex generating interest in an event which was like no other; featuring the property itself, the event became the launch the property’s official marketing video.
It all came together on Friday November 2nd, when 22 Frederick Street was spectacularly opened up to the public in one of the most unique open houses to date.
“What we did with this property was not just show the property to each potential buyer, but rather opened the property up to the public to experience the excitement of living here,” said Mr Di Pinto.
The market-style event cumulated food, drinks, gelato and more. The 150 members of the public enjoyed a night of free entertainment with a live jazz band the backdrop which set the mood of the night being held in the magnificent complex foyer.
“It was a crazy night and the atmosphere was fantastic, we even had the streets surrounding at a stand-still.” said Mr Di Pinto. “It was the perfect way to showcase the unit complex”.
Guests on the night were given the premiere viewing of the multi-dwelling property’s official marketing video, before being amongst the first to see the stunning interior of each unit. Connecting with some of the best entrepreneurs in Brisbane, as well as a number of recognised personalities from Australian television, Mr Di Pinto has created a unique video which highlights every aspect that makes the property special. In part of excitement and growing anticipation, names will be revealed in the video. You may be surprised just who turned up at 22 Frederick Street!
What makes the marketing of this property so unique is that it does not merely come down to just the property itself, or the content that is being shared, but that the combination of both these things is utilised on a platform which is accessible to everyone. And as Mr Di Pinto proves, the creative limits are endless!
You can see Mr Di Pinto’s latest marketing video here: https://www.youtube.com/watch?v=mJTbBKqnEG8&feature=youtu.be
Leonardo Di Pinto, Sales Executive, RE/MAX Results – M. 0401 529 850
Lyn Cox, Public Relations – M. 0418 793 096
About RE/MAX: RE/MAX is the No.1 real estate agency business in the world based on volume of sales and many other criteria. It has more than 8000 offices and 123,000 people worldwide.
RE/MAX Results Team
Leonardo Di Pinto, Tim Denton-Pivotal Financial, Sean Parsons, Varun Kapoor (Warren)